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Social Media -
Facebook
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 You may think social media use for business is just another platform to advertise. It isn't. At least not in the way we traditionally think of advertising. There was a time a business owner only had a choice between radio, TV, or print advertising. Those days are gone and companies now have the ability to truly connect with their customers in four easy steps.
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Through social media, consumers have an avenue to voice complaints as well as to share praise. They become engaged with you. Your FaceBook "Fan" page is the means to emotionally connect business to consumer; positioning you as the trusted expert in whatever your industry or field is. With over 150 million visitors using FaceBook per month there is no other medium with which you can do this so rapidly and effectively.
It's not about friends, the new "F"-word is "Fan”. A business whose "Fan" page makes offer after offer instead of interacting and engaging will find they have little to no consumer interaction and will experience a hard time gaining "Likes".
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Social Media -
Facebook
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 I guess everybody reading this knows, who Mark Zuckerberg is. If not, let me tell you. He is the CEO of world's largest social networking site Facebook. Facebook is also the second most visited site in the world. Mark Zuckerberg recently became unblockable on Facebook. This is not because of some goofed up code in Facebook. It is actually an automated system that comes into play when too many users try to block one user.
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Social Media 
2013