Bounce Rate Demystified [INFOGRAPHICS]

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Posted by Anand Kahaly in Infographics on April 06, 2011 | 0 Comments

bouncerate Bounce rate is the percentage of single page visits. If you are using Google Analytics for your website traffic analysis, i guess you would be quite familiar with the term. A high bounce rate means the landing pages of your website are not relevant to your visitors and they leave after just visiting the first page they encounter. This may happen due to various reasons like if your website takes a lot of time to load, or you have pop-up ads, or may be you don't have a proper site navigation in place. If you have too many external links, have them open in a new window. This infographic is all about what bounce rate is and how it is calculated. It also mentions the factors on which bounce rate depends and ways to improve it.

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This infographic is developed by KISSmetrics. KISSmetrics is a web analytics company founded by Neil Patel. KISSmetrics provides actionable metrics for your web-based business. Through it you can track, optimize, and improve your website conversions, from one easy report. bounce-rate-lrg